Founded in 1980 as the first post-revolutionary travel agency in China, CYTS (China CYTS Tours Holding Co., Ltd.) has expanded to become a State Council-supported state-owned industry behemoth with China Everbright Group supporting it since 2017. The first A-listed travel agency in all of China (SHA: 600138), it combines state integrity with market-oriented innovation to serve over 30 million tourists annually in over 30 international branches, from Tokyo to Addis Ababa. CYTS holds prestigious honors like China’s sole Tourism Industry Quality Award and acts as Vice President of China Tourism Association, ensuring national standards compliance for services. Its management of UNESCO listed heritage destinations like Wuzhen Water Town, frequented by 1.38 million tourists in Q1 2025, shows professionalism in cultural conservation combined with modern travel.

Company Name
China CYTS Tours Holding Co., Ltd.
Establishment Time
June, 1980
legal representative
Ni Yangping
Business scope
Domestic and inbound tourism, outbound tours, ticketing, hotel operation, MICE, logistics, business/leisure travel, online services, tailor-made tours
Registered capital
723.84 million RMB (approx. $100 million)
Business philosophy
“Be There for You Wholeheartedly”
Unified social credit code
91110000100028158N
Business address
CYTS Building, 5 Dongzhimen South Street, Dongcheng District, Beijing, 100007

Comprehensive Services for Global Tourists

CYTS is ready to have a full scope of travelling services to please both the collective and single visitors. Your interests may be ancient treasures of China, its cosmopolitan cities, scenic natural jewels, and off-the-beaten-road cultural activities; and CYTS has a program custom made to your interests.

Key offerings include:

1. Customized Itineraries: From Silk Route experiences to Xinjiang minority-culture tours, CYTS designs 1,000+ curated experiences. Its “AI Travel Assistant” provides real-time visa support and multilingual personalization of itineraries.

2. Iconic Locations: The company owns and manages Wuzhen (with AI-driven “Cyber Lantern Festivals”) and the Great Wall-bordering Gubei Water Town, where ice festivals and drone performances draw visitors year-round.

3. MICE Leadership: Barrier-free routes along scenic areas (e.g., ramped canal bridges at Wuzhen) and partnerships with hotels like Landscape Lifestyle are the priorities of CYTS, which specializes in accessible travel.

Reputation and Commitment to Quality

The reputation of CYTS as one of the leading traveling brands in China is based on an integrity, innovation and fine-level service platform. Time and again the agency has won national reputations such as, the well-known trademark of China, “China Well-Known Trademark.” It has always ranked in top ten travel companies of the country. It has also been nominated into the best awards of the world as one of the leading travel companies in China.

CYTS’s “Respect, Reliability, and Innovation” philosophy is founded on respect for human beings, trust in technology, imagination, and enthusiasm. The agency endeavors to develop culturally rewarding, secure, and delightful tourism experiences according to international standards of tourism administration and ethical business conduct. The agency actively embraces environmentally friendly practices and promotes quality tourism for all visitors. Customer satisfaction is the guiding principle of CYTS’s business, as reflected in joyful returns of tourists, foreign business partners, and long-standing industry recognition.