Tuniu, the company that was established in 2006 and is located in Nanjing is one of the main online travel companies (OTA) in China which deals with tailor-made packages and best-quality tours in groups. Its major product, the Expert Line brand (introduced as Niuren Zhuanxian in 2009), has reinvented group travel with a 97% gratification level and enjoyed more than 500 ordered routes with at least 99 percent satisfaction. The tours also offer perfect itinerary, licensed guides, wi-fi-geared buses, and all-inclusive tour pricing- an excellent option that might interest any foreign tourist who is interested in exploring the cultural sites of China, such as the Great Wall or the Zhangjiajie. In the case of customized travel, Tuniu has a dynamic package which enables the package to be put together by the user who can create a package that includes flights, hotels, and activities without complications which guarantees, as the company slogan dictates, bundled bookings, cheaper prices. Its AI assistant, called “Xiaoniu,” first introduced in April 2025, has increased this flexibility, where zero-commission bookings and real-time flight, train, and hotel comparison is done through natural-language queries.

Seasonal Innovation and Niche Expertise

Tuniu focuses on thematic and divided tourism to meet the needs of different demographics of travelers. Its named brand is “Guaguo Parent-Child Tours” are family oriented which consider the commonality of safety measures at all aspects, and “Le Kaihua Senior Tours” which target the senior travelers and consider senior travelers, and have their itinerary paced to cater to elderly comfort with medical facilities as well. Several seasonal directions are flexibly managed: during the summer of 2025, there was a 50% increase in tailor-made tours and a 33% increase in the number of reserved tickets on independent journeys. In the context of climate-sensitive trips, Tuniu will also provide special packages to less hot places such as the summer escape to Guizhou (22-25oC in July) or the booked Qinghai tour where sales of their tours in the Huangguoshu-Xijiang-Libo 6-Day Tours considered one of its best selling tour item. So, when foreign tourists have already decided to visit China they should address Tuniu, as a reliable, innovative travel company that is willing to offer the Chinese trip hassle-free memorable experience through innovation, knowledge, and support.

Digital Integration and Global Accessibility

To make service integrated, in 2025, Tuniu is also using AI in its end-to-end service, including planning by its AI-powered chatbot Xiao Niu, who can handle general requests (e.g., 10-day budget trip to Yunnan) and turn them into specific plans with bundled accommodation on offer. Its multilingual support (including English) 24/7 and 16,500+ worldwide suppliers provide guarantees of immediate assistance and guarantees on the ground, in case of visa, medical emergency, or need to change the route. Such a strategy will provide a smooth and trusted booking process, which is particularly comforting to foreign tourists that have to operate in the intricate Chinese travel system.