Zhongxin Travel, or UTour, is a leading and reliable China travel agency, with expertise in inbound and outbound tour services. For foreign travelers looking to make a trip to China, the choice of an experienced and knowledgeable agent is paramount — and that’s just what Zhongxin Travel offers. Founded in 1992, the company has grown into a huge chain of more than 1,300 offline shops across the big cities of China, making it possible for travelers to find professional help along the way.

The success of UTour can be explained by a solid base of service-excellence, innovative travel solutions, and lightning response to the trends in global travel. The company is also reputed in being able to serve a broad selection of kinds of travelers which include families, school group, upscale travelers and adventurous travelers.

Company Name
UTour Group Co., Ltd.
Establishment Time
August 11, 1992
legal representative
Feng Bin
Business scope
Inbound and outbound tourism, domestic tourism, business travel, visa services, ticketing, hotel/resort reservations, event organization, tourism consultancy, supporting digital platforms
Registered capital
983 million RMB (approx. $137 million)
Business philosophy
“Service quality comes first, with products at the core”
Unified social credit code
91110000101126585H
Business address
Gate 01, West Gate 2, Chaoyang Park Road 8, Chaoyang District, Beijing 100125

What Zhongxin Travel Can Do for You

Zhongxin Travel offers a wide range of tourism products, thus being able to offer a one-stop-shop solution for any form of China-related travel. Some of the major spheres, which UTour excels at, are the following:

1. Tailor-Made Tours and Group Package: Since cultural adventures, natural tours, and urban tours have been on the rise, UTour has an expressly tailored itinerary program to suit your interest. It has multilingual, well-educated, and licensed personnel to provide flawless service in the English language, besides a number of other languages; easy to communicate with, understanding is without any complications.

2. Family & Themed Experiences: As a response to the rapid growth in family tourism demand, UTour has initiated a lineup of products that combine new experiences such as educational tours, themed events, and special accommodation options. Over 60% of UTour’s recent summer clients have been parent-child groups, which evidences the agency’s excellent ability to satisfy family tourism.

3. Business and Incentive Travel: Corporate customers are advantaged with UTour’s full range of business travel solutions, which include event planning, company team-building trips, and incentive travel.

4. Seamless Booking and Assistance: The firm’s electronic advance entails travelers to make flight, hotel, transportation, and visa assistance bookings in a single convenient place. UTour also provides 24/7 customer care, which provides reassurance from planning to back.

5. Industry Awards: UTour repeatedly appears on China’s leading travel agency rankings – it regularly appears on the “Top 100 China International Travel Service” list and is highly regarded for holding high international quality standards, e.g., ISO certification.

Why Choose Zhongxin Travel

Global tourists prefer UTour for its deep understanding of international expectations, dedication to customized service, and passion for ongoing improvement. The company’s business creed is founded on ethical business practices, creative travel solutions, and sustainable growth. UTour believes in establishing partnerships — with customers as well as between tourism stakeholders — to further the enrichment of cultural exchange.

With the opening of China’s borders and an increase in overseas tourists, Zhongxin Travel has been dedicated to ensuring safe, fun, and innovative tours with a devotion to “honesty, quality, and customer-centricity” that focuses on traveler experience and needs first and foremost. The incorporation of the latest digital platforms by the company also increases the strength of partner agencies and customers, providing real-time travel guidance and clean booking experience that facilitate hassle-free and enjoyable travels for global visitors.